This is the blog of Junior Gemstone Team FRESH, who are optimizing cold box design using PCM for more efficient vaccines transport to developing countries.
For more info on Team Fresh, visit their website
Wednesday, May 18, 2011
Tuesday, May 10, 2011
Business Plan Competition? I think so.
Team FRESH is now considering entering in next year’s University of Maryland $75K Business Plan Competition. Needless to say the prize money would be well-appreciated and put in to good use. This gives the marketing team even more of a push to get a good marketing plan written out. So far we seem to have a lot of the background research and rough estimates on the costs associated with the cold chain in past drafts of our thesis and concept paper. What remains generally is a cost comparison of our own product to that of our competitors.
Marketing Plan Search
The marketing team is currently on the search for a new marketing plan template. We all agree that our current marking plan template is too broad and does not account for the unique features of each individual cold chain. Unfortunately we can’t use the template we learned about at the Unite for Sight Conference because they asked not to have it cited or copied. There are conferences out there dedicated solely to healthcare product marketing and business plan development (http://www.kellogg.northwestern.edu/execed/Programs/HEALTHPRO.aspx), but of course, they are a few $1,000’s out of our budget (feel free to donate!!). We are currently trying to adapt a standard business plan to our needs in order to market specifically to Unicef, and other organizations responsible for the maintenance of the cold chain.
Sunday, May 8, 2011
Frozen, Yo.
We met at Yogiberry instead of the boring engineering building. Everyone sat around and enjoyed frozen yogurts. It was a good bonding time. We talked about Angry Birds, Words with Friends, and whatever else we had on our mind. All in all, it was a great ending to the semester.
Good luck to everyone during finals!
Keeping it Fresh since 2008,
Young