The marketing team is currently on the search for a new marketing plan template. We all agree that our current marking plan template is too broad and does not account for the unique features of each individual cold chain. Unfortunately we can’t use the template we learned about at the Unite for Sight Conference because they asked not to have it cited or copied. There are conferences out there dedicated solely to healthcare product marketing and business plan development (http://www.kellogg.northwestern.edu/execed/Programs/HEALTHPRO.aspx), but of course, they are a few $1,000’s out of our budget (feel free to donate!!). We are currently trying to adapt a standard business plan to our needs in order to market specifically to Unicef, and other organizations responsible for the maintenance of the cold chain.
This is the blog of Junior Gemstone Team FRESH, who are optimizing cold box design using PCM for more efficient vaccines transport to developing countries.
For more info on Team Fresh, visit their website
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